When marketing comes to mind most people think that it is just about advertising or promoting a product for the already existed product or service and generating sales.
Overview of the topics covered in this article:
Fundamentals of Marketing
Traditional Marketing versus Digital Marketing
CATT Marketing Funnel
Integrated Digital Marketing
Personal Branding: MassTrust Blueprint
First, let's start with understanding marketing.
Fundamentals of marketing:
Marketing is understanding the needs of a customer and it starts before creating a product or service. If the product meets the requirement of customer needs, the product sells itself.
Does the product or service come into the market just like that.No, right?
There is a lot of research you have to do if you want to bring the product into the market.
What are the elements you should focus on?
- Select a niche (Niche is the area/topic which you are passionate about) and has the distinctive quality to start a business, create a website, or blog.
- Understand the needs of a customer
- Know your target audience.
- Set the cost for the product/ service.
Marketing doesn’t end just selling a product to the customer. Marketing is required before the sale, while selling, and even after the sale which most people don’t talk about. Marketing has a major role even after the sale of the product, i.e, to communicate with your existing customers and take the feedback from them and then resolve the issues customers face. So that customers build trust in you and on your brand. If the customer is happy with the product, they will remain as customers for the long term. And they refer your product or service to their neighbours, friends through word of mouth, and gradually, your brand keeps growing.
Traditional Marketing Vs Digital Marketing:
Traditional marketing: It is offline marketing. Promoting the product or service through TV ads, newspapers, radio, billboards, magazines, brochures, and fliers.
Product or service reaches a wide range of audience using traditional marketing but you cannot track the performance like whether customers have seen the ad or not, demographics( age, gender), geographic location of the people, purchased or not, and cannot interact with customers. It is still an effective way of marketing when advertised creatively.
Digital Marketing: It is online marketing. Promoting and selling products and services using digital channels. Digital channels such as search engine optimization, Search engine marketing(Facebook ads, Google ads) social media marketing, content marketing.
You can target specific people based on geographic location, age, gender. you can track real-time performance like the number of customers visited, time spent on your website.
Unlike traditional marketing, you can take the necessary steps or the betterment and success of your business.
CATT Marketing Funnel:
CATT marketing funnel starts from selecting a niche, attracting customers to your product or service to converting the leads into sales.
Wealth=n^CATT
N-Niche:
- The area/ topic in which you are interested to run a business.
- Be careful while selecting a niche.
- Understand the needs and problems of a customer for your niche.
- Provide solutions to all those problems on your website, blog, etc.
C- Content:
- We all know content plays a huge role in marketing.
- Create content that attracts your target audience.
- Write engaging blog posts, create videos, do live webinars.
A- Attention:
- Create awareness of product and service using search engine optimization, social media, paid ads, and referrals to drive traffic to your website.
T- Trust:
- Now you have to build trust with your target audience who visits your website.
- Give a call to action to customers like sign up for free, join us to get more updates, try for free. With all the email details you get from these call to actions, update the target audience with the latest updates using email marketing and retargeting. So that people build trust in your product
T- Transaction:
- From all the above, few customers must have shown interest in your product or service. Communicate with them and turn them into your clients.
Choosing a proper niche and then having great content, trust, attention, and transaction will give you wealth.
Integrated Digital Marketing:
Integrated digital marketing is combining all digital marketing strategies such as search engine optimization, social media marketing, email marketing, paid advertising, Content marketing to get an influential online presence to your business.
Each of the modules has its own importance. Doing just SEO doesn’t bring you sales and doing only Email marketing alone doesn’t give you results. Instead, make use of all the strategies to get better results.
Create valuable content for your product and run paid ads to promote your content. So that people visit your website which drives some traffic. They sign up for the email newsletters. You have an emails list of the people. When you write new content, update to all the emails list you have so that people have attention to your product. people start building trust on your product gradually.
The above discussed CATT funnel is executed through integrated digital marketing
Personal Branding: Masstrust Blueprint
Personal branding is how you promote yourself. It is differentiating yourself from other people in the market. People want to hear from you, not from your brands.
Evolution of personal branding:
If you want to evolve as a personal brand, Start learning a new skill and understand the concepts of it.
Practice and work on it. Implement your concepts in the real world by doing the job, freelancing, your own projects.
Start your blog and write what you have learned. When you write you understand it better and you will start building your confidence and personal branding.
True, I implemented it. I started a blog about WordPress tips and this is my niche. I have been learning about it and started writing to know better.
Do you wanna see it. Here it is. Check my blog and recently written article.
Then start consulting people instead of working for them.
Develop yourself using your experience from working, blogging, consulting businesses, and people.
Now Mentor a group of people. This will guide you to understand better and build confidence in you.
Then you can finally start a startup of your own produce or service.
Conclusion:
Digital marketing has a lot of scope in the world which is evolving digitally. When you understand the concepts of marketing, you can execute digital marketing effectively. Create engaging content for your product or service and build trust with your customers to generate sales and develop personal branding from the mass trust system as we discussed above.
This is an assignment that is part of the Digital Deepak Internship Program.
